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Warranty Solutions: Case Studies
Big Dog Motorcycles has enjoyed explosive growth over the last decade. Since its inception
in 1994, Big Dog Motorcycles has emerged as the second largest American motorcycle
manufacturer.
In the summer of 2003, Big Dog Motorcycles' management team determined that
their existing processes and systems needed to be able to scale in order to meet their
business objectives. The company made its mission to better serve their dealer network
and simultaneously control warranty costs.
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